Your Logo

What are the criteria for creating a logo?

It is not advisable to change a logo unless it is very necessary. A constantly changing logo would be hard to stay in the costumers mind. Only after consumers who regularly see's the logo will start to notice it.

What are the criteria for creating a logo?

Companies continually change to a new style of logo very similar to other companies. This leads to a name that differs from the rest. A logo design should be attractive for those who are not familiar with the company.

This means that it must carry out a test of the logo: must be a field study by surveying the people about what they think about the company's image and what emotions¬† experienced when they see it

If the logo design is not understood or when the public sees it gets the wrong impression about the company's activity, then the logo is not effective.

Who is the target market? in what places besides the website will display the logo? On the letterhead stationery, business cards, presentation? The logo will transmit the same message no matter where it has been placed it ? A logo should be simple, uncomplicated to be incorporated easily by the subconscious of consumers.

Logos mixed with 10 different colors sometimes are attractive , but is not practical. Many times the logo is accompanied by a slogan. If the slogan is always included in your logo or graphic in the same way, it can be considered part of the logo.

The main purpose of the slogan, along with the logo, is the support of the brand's identity. The difference between the slogan and the brand slogan is that brand slogan helps in building the brand image, while different slogans are connected with the various products or advertising campaigns.

You should also consider the level of reception of the receiver experiencing the logo. Arguably, this level is semantic: it must have a particular meaning, and in turn allows a chain of meanings and it is aesthetic: the shape of the logo. In today's market, launching a brand is a long term project that alters the order and values.

At the time of creating a brand should be kept in mind that it should be:

Simple:

lclean, easy to write. Anything complicated or profound is not appropriate for the brand identit

Practical

Goes hand in hand with simplicity. The logo must be suitable for use in all types of media: TV, print, uniforms, etc..

Consistent:

Good process of branding should be reflected in every piece of communication made by the company, and each element in the design: logo, photography, color palette used, and so on. Will never see a pink or orange in a Coca-Cola, a different font at McDonald's, etc..

Unique

There is no point on having a good picture or a name that is outstanding if is very similar to someone else, especially if the other brand has more invested in advertising budget.

Memorable:

if the above points apply, the brand probably will be memorable. The color is an important element, usually the easiest to remember a brand is the color. Another type of symbols or codes may help to remember a trademark: for example, McDonald's uses a combination red / yellow "M" in the form of arches, the figure of Ronald, etc.

One reflection:

must reflect the values and objectives. If the company is quality, then the colors, style and photography should reflect this too. If the company is Charity, because the logo is not as complicated as many logos that have represented some element of human beings.

What are the brand's values? Would you be able to guess just by seeing visual elements? Successfully created a brand that respects the rules are needed to achieve an efficient outcome, not only reflects the values, promotes.

Adaptable:

must adapt to the target market. Not very modern for consumers, not too conservative for modern markets.

Sustainable:

contemporary, but something classic. A lot of brands update their logo every 20 years. This is why it's important to have a concept that does not become obsolete in a short time.

A corporate identity is not just a simple logo. It is necessary to maintain a visual consistency in all communications that a company performs, brochures, stationery, websites, etc.. The corporate identity of your company is a letter, her face in front of the public depends on the identity of the image that people form of that organization.

This article was originally published in ladooscurodeldiseno.blogspot.com