Starting your online Marketing

Payment Gateway:

Payment gateways are simply interfaces between your online e-commerce site and your merchant account. While not mandatory they will reduce the amount of time it takes you to process your online orders. In many cases, we can provide you an online merchant account and a payment gateway for less than some places charge for one or the other.

Online E-commerce Solution:

Before you make your decision about which e-commerce solution to use check with a few of their customers to see what they think about the software solutions you are considering. Also check to see what kind of support you can expect. You may also check to see how much time they spend managing the site, processing orders and managing their product listings.

Marketing:

The most important aspect of a small business e-commerce site is marketing. Small businesses seldom have huge amounts of dollars for online marketing. Make sure the companies you choose to work with can also help you market your site.

Five requirements for creating an effective website.

• Alignment: We make sure that your web site is aligned with your business goals.

• Clear Purpose: We design each page of your site with a clear purpose and communicate that purpose to the visitor.

• Create Action: We insure each section has a clearly defined preferred action for the visitor to take. It is impossible to increase the effectiveness of your web site if the visitor does nothing.

• Relationship focused content: There can be no transaction without a relationship. All site content is focused on building trust and a positive emotional context, the two ingredients of all relationships.

• Measurement: We help you develop real measures to track the effectiveness of your web site. How do you know you?Äôre getting better if you don?Äôt keep score?