Novice Price
Many companies have to redesign three or four sites before they understand what constitutes a successful website.
Paying the Novice Price
Many companies have to redesign three or four sites before they understand what constitutes a successful website.
One of the most unpleasant situations that we can face in life is having to buy a product or service for which we do not have the minimun idea of how it works, because then we run the risk of someone that wants to take advantage of our innocence and have limited knowledge on the subject. There are many examples: the purchase of a car, a stereo, a computer, a tennis racket, a beauty treatment, a weight reduction program, jewelry, a timeshare property, life insurance, a program holistic therapy, but also, of course, the acquisition of a web page, which often ends up becoming like the promises of a political campaign.
Whether by lack of planning, or by not taking an advice of a specialist or simply for being too innocent in many cases we have to pay a price for the lack of experience. It seems that falling in these mistakes and adversity was the only way to learn to do things well.
A high percentage of companies in Mexico gets good results until after they have developed three or four versions of the website. "Now we know exactly what we want" - said after the second redesign of the website and in some cases even up to the third or fourth version. It is reasonable that after so many attempts could reach the ideal site but in no way profitable.
For some it is more difficult than others to justify a second investment project in a site redesign, so leaders of these projects should be very persuasive with the managers who make investment decisions based on numbers and convincing. If your company has not spent more than a few hundred dollars on a first draft that did not give the expected result, has not actually done a real investment in a career (2 to 5 thousand dollars of investment on average) and that first cost should then be seen as an investment in the development of content that may be used to redesign a second site.
It is worth making mistakes. What is not justifiable in any way is not to learn from them. If you already concluded that the first conventional website did not helped for commercial purposes, in its second draft put more attention to all those scammers that want to sell you advertising in conventional HTML format, since a website is much more than that, the most valuable knowledge you can get in exchange for paying the price of buying a website is to learn between conventional print advertising and web advertising that are two entirely different way.
To understand that a website necessarily requires a mean of promotion for their pages and know what is the best promotion is search engines like Google and Yahoo!, that you decide to spread on your site through natural positioning results or hiring a campaign sponsored links (pay per click) .
While you can not differentiate what is search engine registration (Application for registration) of search engine positioning (technical design), it will be easy prey for web design agencies and probably will continue to pay the price of the novitiate.
