If you are not already scheduled on the Internet, you're wasting the best way to communicate and interact with your customers.

The latest General Media Study in Colombia showed that Internet penetration now exceeds that of newspapers in the middle to high layers, and is very close in the middle and middle low classes. In some of the cases it surpasses magazines and advertising in cinemas. This indicates that there is the possibility that the Internet is considered as an alternative for communication, broadcasting, and even greater means to be included within the portfolio of advertising of a company and a tool for interaction with potential customers.
The Internet as an advertising medium, it presents attractive features to the advertiser that cannot be get in any other media. The biggest advantage is its interactivity, interactivity between the visitor to a Web site and / or a mail reader and the same advertisers. This interactivity allows campaigns to develop cascading effects, without having to wait several editions of a magazine or newspaper, or having to buy ads in three or four pages within the same document in order to expose the complete concept.

Another of the benefits of the Internet and the communities where the advertising takes place is the ease of segmenting the target audience so that you can increase your return on the campaign. It is feasible, and generally all sites that were designed under the economic model of income pattern did, have a database of registered users and / or visitors to the site. This allows for segmentation variables that decide to collect in the register, from age to the tastes and themes. Even, you can select the pattern that is presented to a visitor according to the links that a visitor uses within the site.

Everything you do on the Internet can be measured, and the pattern is not overlooked this feature. The bill allows, as happened in a while, pay for advertising based on the number of clicks that have on advertising, and not just for the exposure and in other media. However, with every lap he gave the business, still sells for exposure. Measurements show whether a campaign colors has a greater impact than a dull color, or if a message was more effective than other, better spurred to action.

This measurement, together with the flexibility of the medium, allow a campaign to immediately undergo changes and constant feature that does not provide any other means, is expensive to redo a television commercial if not liked, and it is impossible change an ad in the paper issued after editing. The flexibility of the medium also allows

Using a mixture of the characteristics of the pattern, you can generate different types of advertising campaigns, ranging from a simple banner or go on the Internet to a whole game on the screen of the visitor or the collection of data for a raffle tickets to a concert, or candidates for a diploma or university. The Internet has been used very successfully for the launch of new products, generation and maintenance of brand, generating traffic to Web sites, sampling, surveys, collection of databases among others.

In the beginning was placed much pressure on the outcome that should produce the pattern as it is based would hold much of the business-and gestated before the "bubble burst. Today it has a more positive and almost any business relies solely on advertising to survive. If you are not already scheduled on the Internet, you're wasting the best way to communicate and interact with their customers.